Antiselfie.club is an online webcam tool, which allows people to cover their faces with abstract shapes derived from the works of Malevich.
The project was developed as part of the digital campaign for the exhibition Black Sun at Fondation Beyeler in Basel.
The group exhibition focuses on the lasting influence of Kazimir Malevich and his Black Square upon art right up to our own day.
Malevich was one of the very first abstract artists. He created art that did not attempt to represent an accurate depiction of reality. Instead he focused on basic geometric forms such as circles, squares, lines, and rectangles.
When Malevich unveiled the Black Square in 1915, it was placed high up on the wall across the corner of the exhibition space. Though this position might mean nothing to the average non-Russian viewer today, it was the same sacred spot that a Russian Orthodox icon of a saint would sit in a traditional Russian home.
Antiselfie.club brings this juxtaposition to the current day by replacing the notion of the saint with selfie culture.